Wednesday, 12 October 2011

Top 10 simple seo tips

Tip #1: Finding Good Keywords

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It would useless if you optimize your key word wrong. Even if you do get top placement for a broad keyword that isn't what most users are looking for, Google will calculate the number of times users did not select your listing, and the number of times they returned to the search results to choose a different website. Thats why we guide people to use relevant keywords.

Tip #2: Look What the Competitors are Doing

You should analyze your compatitors sites and you can do so by following the below rules.

  • Check Competitor rank in the search engines
  • Check Quantity AND quality of incoming links (prioritized)
  • What keywords are in the title of linking page?
  • % of links containing specific keywords in the link text
  • The Google PageRank™ or MozRank of linking pages
  • The popularity of the linking domain and the linking page

SEO Tip #3: Content Writings

Post article and share them on different sites with a link back to your site.Please look at few suggestions below.

  • The content is useful
  • The content is original
  • You can't help but link to it
  • There are supportive facts and references
  • There's enough detail that nobody can memorize it
  • Something fun or interesting is included (like video)
  • It's not just blah, blah, blah, content
  • There's enough call to action to invoke engagement
  • There are visual examples, charts, and references
  • You had multiple contributors who all link to the content
  • You thank or compliment someone who shares it with others
  • You have an offer, discount, or promotion included
  • How To's and tutorials are a great way to get people to link
  • Create a controversy
  • Answer questions
  • Conduct research & discuss the results
  • Get involved with social media
  • Create lists (Top 50 Link Building Techniques, etc)
  • Get a blog and establish yourself as an authority
  • Run a service or create a product (ie: Firefox extension)

Tip #4: Optimize Title and Meta Tags of Site

HTML titles and meta tags should be different on every page of your website if you wish for most search engines to store and list them in the search results.

Tip #5: Optimizing Your Headings and Subheadings

In college and some high schools, essays are written using a standard guideline created by the Modern Language Association (MLA). These guidelines included how to write you cover page, title, paragraphs, how to cite references, etc. On the Web, we follow the W3C's guidelines as well as commonly accepted "best practices" for organizing a web page (page structure).

Headings play an important role in organizing information, so be sure to include ONLY ONE H1 tag when assembling your page, and optionally using one or more subheading (H2-H6). Using Cascading Style Sheets (CSS), I was able to make my h1 at the top of this page more appealing. Here's a piece of code you can pop into your heading:

<style type="text/css">

h1 font-size: 18px;

h2 font-size: 16px;

h3 font-size: 14px;

</style>

Since a page full of headings would look just plain silly, my SEO tip would be to fill in the blank space with paragraphs, ordered and unordered lists, images, and other content. Try to get at least 400+ words on each page.

Tip #6: Use Title and ALT Attributes

Using the title attribute is a direct method of telling the search engines and the user more information about where a link will take them if they click through it. It's also a W3C standard for making your page accessible to those who are visually impared. In other words, blind folks can navigate through your website using a special browser that reads title and ALT attributes.

Tip #7: Optimizing File Nomenclatures

Whenever possible, you should save your images, media, and web pages with the keywords in the file names. For example, if your keyword phrase is "golf putters" you'll want to save the images used on that page as golf-putters-01.jpg or golf_putters_01.jpg (either will work). It's not confirmed, but many SEO's have experienced improvement in ranking by renaming images and media. You also may receive visits from Google Images and other media search queries.

Tip #8: Tell the Search Engines What to Index

I may take a lot of heat from the other SEO's out there for this one, especially because Google and other search engines have already helped reduce the amount of duplicate content indexed. However, I do enough search queries that begin with "site:" to know that duplicate content is still a major issue. Worse, I see a lot of files showing up in the indexes that should be hidden from the world .


Optimizing Your robots.txt File

By far the easiest top 10 SEO tips you will ever do as it relates to search engine optimization is include arobots.txt file at the root of your website. Open up a text editor, such as Notepad and type "User-agent: *". Then save the file as robots.txt and upload it to your root directory on your domain. This one command will tell any spider that hits your website to "please feel free to crawl every page of my website".

Hopefully, you've already moved all the excessive JavaScripts and CSS styles into their own folders on your website to reduce the filesize and load time of the pages on your website. If you have, adding a simple "Disallow: /js/" to a file called the robots.txt will tell the crawlers not to bother with files in the JS folder and to only focus on your content, as opposed to non-important source code. Here's an example of the robots.txt file from this website:

Redirecting Duplicate Content

For consistency, it's better to have one version of each page to get all the inbound links and earn all of the points with the search engines. This means telling Google and Bing (in their respective Webmaster Tools) to only index the www.-version of your website (or the non-www version if you're "one of those types of people"). You can also use your Windows Server or a file called the .htaccess file on your Apache server to permanently redirect one version to the other.

Tip #9: XML Site Maps

Simply make the site Map for your site.

Tip #10: Use Checklists and Validators

There are several ways to validate the accuracy of your website's source code. The four most important, in my opinion, are validating your search engine optimization, HTML, CSS and insuring that you have no broken links or images.

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